Knowledge of Maori was highly valued by both speakers and non-speakers of the language. Many people were sorry they did not teach their own children Maori, and, while they were for teaching it in schools, many parents said that the learning had to begin in the home, in a Maori environment. They were well aware that television, and radio, in particular, had a big influence on their lives, and not always a good one, and so they tried to get more and better broadcasting programmes for Maori people, especially for children. One or two said that their children were learning Spanish from TV, through watching Sesame Street, but there were no programmes which gave them a chance to learn Maori.

Source: Read the full NZCER report here