Kia kaha te reo Māori
‘Kia Kaha’ is well understood in New Zealand English with its meaning of ‘be strong’. We often talk about languages as if they are people – talking about language health, strength and revitalisation. So when we say ‘Kia Kaha te Reo Māori’ we’re saying - ‘Let’s make the Māori language strong'.
Strength for an endangered language comes from its status, people being aware of how to support revitalisation, people acquiring and using it and from the language having the right words and terms to be used well for any purpose.